Spotify Mixes

Insight: Spotify’s all-new mixes give listeners all the music they like, and even more of what they’ll love.

I built a messaging platform to introduce users to their new Artist, Genre, and Decade Mixes. From shaping the language construct, to iterating on messaging across in-app, social, push notifications, and beyond.

Screen Shot 2021-07-20 at 10.33.11 AM.png

Screen Shot 2021-07-20 at 10.33.32 AM.png

Screen Shot 2021-07-20 at 10.33.42 AM.png

Screen Shot 2021-07-20 at 10.34.03 AM.png

Screen Shot 2021-07-20 at 10.33.50 AM.png

Screen Shot 2021-07-20 at 10.34.11 AM.png

Team:

Agency- Koto - Los Angeles

Client Director- Michelle Ha

Creative Director- Jowey Roden

Verbal Strategy Director- Chris Callahan

Senior Designer- Kyle Toukatly

Designer- Alli Berk

Animator- Michael William Lester

Writer- Me