Spotify Mixes

Insight: Introduce new mixes by reminding users that Spotify can give them all the music they like, and even more of what they’ll love.

Working both strategically and creatively, I helped build a marriage of words and visuals that gave Spotify a system to introduce their new Artist, Genre, and Decade Mixes. From shaping the language construct, to iterating on messaging across In-App, Social, Push Notifications and beyond.

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Team:

Agency- Koto - Los Angeles

Client Director- Michelle Ha

Creative Director- Jowey Roden

Verbal Strategy Director- Chris Callahan

Senior Designer- Kyle Toukatly

Designer- Alli Berk

Animator- Michael William Lester

Writer- Me