Columbia Greater Rewards Rebrand
I led the writing for the rebrand and reimagining of Columbia’s membership program, Greater Rewards.
View the full landing page in all it’s glory.
Insight: Loyalty should be rewarded with a simple, personal, and benefit-packed experience.
Voice Guide. Benefits. Launch. Full Customer Journey. In-Store. And the official tagline: Membership Means More.
EVOLVED BENEFITS LANGUAGE
Communicate the benefits, points economy, and all-new Titanium tier in the simplest way possible.
TEASER & LAUNCH
Use email to give members a preview of big changes coming soon—and then shout it from the rooftops.
MEMBERSHIP LIFECYCLE & BEYOND
How else can members earn points? How do we talk about partner perks? How do we celebrate renewing Titanium status? We created communication for each one of these moments and much, much more.
