COLUMBIA SPORTSWEAR & COLUMBIA.COM

As a member of the E-commerce Creative Team, I have written sticky subject lines for emails, benefit-driven site copy, effective paid social posts, and 750+ pieces of product description copy for both the US & Canada websites (and even got the chance to write some copy that showed up in stores).

PRODUCT DESCRIPTION COPY

PDP copy is a massive part of the role. We utilize catalogs and samples to write compelling, actionable descriptions of every new product for the season.

FACTORY STORES CREATIVE

Along with my in-line duties for Columbia.com, I also lead the copy executions for Columbia’s Factory Store marketing emails.

Screenshot 2023-08-17 at 11.41.54 AM.png

Screenshot 2023-08-17 at 11.41.34 AM.png

Screenshot 2023-08-17 at 11.40.52 AM.png

Screenshot 2023-08-17 at 11.40.25 AM.png

Screenshot 2023-08-17 at 11.40.07 AM.png

LOYALTY PROGRAM CREATIVE

At the start of my second year on the team, I began as the lead copywriter for Columbia Greater Rewards, our Brand Loyalty program.