Walt Disney World Young Adult Social

Insight: Walt Disney World is full of unique experiences for Young Adults.

While Disney Parks are often directed towards families and children, we crafted Evergreen social content aimed at Young Adults under the umbrella of Walt Disney World’s #HappyPlace.

I wrote and ideated for multiple social film series’ aimed at enticing Young Adults to grab their friends and head to the parks.

Creative

#HappyPlace Hit List SERIES

Custom resort itineraries that lean on attractions and experiences that are perfect for Young Adults.

HL- Safari from James Vos on Vimeo.

HL- Vintage from James Vos on Vimeo.

#HappyPlace Night Mode SERIES

The resort completely transforms at night, and that makes it the perfect time for Young Adults to take over.

NM- Gems from James Vos on Vimeo.

NM- Swag from James Vos on Vimeo.

#HappyPlace MiXTAPE SERIES

Using the iconic Disney Parks music library, we brought Young Adults right back to their favorite attractions.

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A post shared by Walt Disney World (@waltdisneyworld) on May 19, 2020 at 10:00am PDT

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A post shared by Walt Disney World (@waltdisneyworld) on May 15, 2020 at 12:00pm PDT

Team:

Agency- Disney’s Yellow Shoes Creative Group

ECD- Karan Dang

Group Digital Director- Alex Ruiz

Senior AD- Neph Trejo

AD- Keith Read

Senior Writer- Carolina Saraiva

Writer- Me